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As domainer, at some stage you will be interested in selling a domain name or be approached by an interested buyer. Either way, you need to be prepared for this event. Being prepared for a domain name sale, in effect means that you should have the following knowledge:
1. The current traffic to the domain name.
2. The age of the domain name and expiry date.
3. Current income generated by the domain name.
4. An accurate estimated value of the domain name or an appraisal.
Always ensure that you have this information readily available, as this is the
information required by most domainers.
In general many domainers will offer an amount for the domain name, plus 12 – 24 times the monthly income generated by parked domains. Some domainers, especially if a domain name earns large revenue from parking pages, often ask up to 72 times its monthly revenue.
When you are approached by a potential buyer you need to provide the required
information without delay. This will make you look professional and the type of
seller the buyer wants to engage with.
Always start your sale off with a little more than you expect to get for the
domain name. This will allow for negotiations, which is a good sign to many
buyers.
When you get a buyer making a very low offer, do not enter into a confrontation
with this buyer. Sincerely provide them with proof why you believe the domain is
worth much more, usually the information that is mentioned above, and leave the
topic there.
Once a buyer makes an offer which you find acceptable, take it. This offer, if
expired, might not come again. Do not wait too long to allow the offer to
expire.
Once a transaction is agreed upon, recommend the use of an Escrow service. Be
aware of buyers who refuse to make use of this service.
BIN – ‘Buy It Now’ Prices
When selling domain names, be careful of setting BIN prices. If you are
comfortable with the price of your domain, then set a BIN. If you are not sure,
do not set a BIN. Often the BIN might be too high and your domain will not sell.
Buyers might show no interest in entering into correspondence.
Rather advertise your domain with no BIN and inviting offers.
Multiple Sales
Always ensure that you advertise domains on multiple forums or aftermarkets. You
need to attract as many potential buyers as possible. On some forums your offers
might be limited, while on others your domain can sell instantaneously.
Additional Reading
How to negotiate domain name prices
Learn more about the art of negotiating and employ the tactics laid out in this
post.
http://domainerpro.com/negotiate-domain-name-prices/#more-26
Use these simple ideas for a look into the basics of domain seller negotiating.
http://domainsellingtips.com/tip_13_negotiate_like_a_pro
Domain Price Negotiation
Take a look at this basic rundown of domain negotiations from BuyDomains.
http://www.buydomains.com/domain-resources/domain-auctions/domain-price-negotiation.jsp
Keep negotiations secret when selling an e-business
Find out why it’s vital to keep quiet about your domain sale in this article.
http://www.votanweb.com/content/show/20
Negotiate a Deal
Check out these tips for domain buyers to see how the other side thinks.
http://domainsmagazine.com/Domains_2/Domain_404.shtml
How to Negotiate a Deal
This site is full of ongoing advice on the art of negotiation that can be
applied to any situation, including domain sales.
http://www.how-to-negotiate.com
